A Swaddelini Production

Holding Mother

The first documentary defining postpartum support, because if we can define it, we can advocate for it.

Everyone wants to hold the baby, but who's holding the Mom?

HOLDING MOTHER - 2026
CTA Image

Swaddelini

Get the Postpartum Support Guide

Baby showers are all about gifts, but what if they included a sign-up sheet for helping support the mother postpartum? We put together a quick guide to help friends and family support the new mother in their lives.

Get The Guide

3 in 5

mothers experience postpartum depression or anxiety

80%

feel they don't have enough postpartum support to focus on their mental health

1 in 5

countries meet WHO recommendations for postpartum care visits

CTA Image

Swaddelini

We make swaddles, but we care about so much more than sleep.

Swaddelini was built by a mother who knows that caring for a newborn is only part of the picture. The mother who is healing. The partner who is trying. The family figuring it out together. Holding Mother is our commitment to the conversations that happen after the baby shower is over.

Explore Swaddelini