The ultimate check list for the best deals on baby products this BFCM!

 What to Buy for Your Baby This Black Friday & Cyber Monday (BCFM)

If you’re wondering “what should I buy for my baby this Black Friday?”, this is your guide! Whether you’re expecting or already snuggling your newborn, BCFM is the best time to stock up on baby essentials that actually make life easier.

Skip the gimmicks and focus on smart buys that save you time, stress, and sleepless nights. From Swaddelini swaddles to Emulait bottles, here are the top baby must-haves for BCFM 2025 — including real discounts and parent-approved favorites.

#1. Swaddelini

The most important item to buy this black friday (BCFM) is the swaddelini. Swaddelini is the #1 must-buy baby product this Black Friday and Cyber Monday because it is designed for movement and comfort, it’s the only 3D knit swaddle that gently hugs your baby, no wrapping required. If you want someone to get this for your registry, you can add it to Target, amazon, myregistry, babylist or poppylist registries. Don't forget to pack this in your hospital bag! 

Made in America
Easy for newborns and preemies
Perfect for your hospital bag
Registry-friendly on Target, Amazon, Babylist, MyRegistry & Poppylist

Black Friday Deal: 20% off storewide with code swaddeliniBCFM20

code: swaddeliniBCFM20

#2. Make My Belly Fit : Maternal Jacket Extender

Cold weather and a growing bump? The Make My Belly Fit jacket extender is your winter pregnancy essential. It attaches to your existing coat so you can stay warm through every trimester.

Perfect for expecting moms in cold climates
Watch for Black Friday weekend discounts!

If you are pregnant in a cold climate and finding it increasingly difficult to fit into your coat, this is the item you need to buy on the black friday weekend. This jacket extender is a must buy item this Black Friday! 

#3.  Emulait Whether breastfeeding or not, you will need to have some bottles on hand. Why mess around with a basic bottle when they already make bottles that look and feel like the real thing? Emulait makes bottles that look, feel and function like a real breast! No nipple confusion! Just a happy fed baby! The BCFM sale goes up to 50% off from November 13th - December 1st.

#4. FreezeitFlat

 

If you are a pumping Mom you will need to store breastmilk. This can get tricky. No worries! We have the perfect thing for you! Freezeitflats do just that! They freeze your breast milk flat making storage easy! Buy now for 20% off with code: FRIENDS20 

* Freezeitflat product is made in America*

#5. 3D knit organic cotton romper.

The Swaddelini Organic Cotton Romper makes dressing your baby easier than ever. Designed to go on feet first, this romper slips on smoothly without wrestling your little one into a full one-piece. When it’s time for a diaper change, simply open the back flap, no need to take the whole outfit off! Take 20% off all organic cotton swaddelini products November 17th and throughout BFCM! 

* 3D Knit romper is made in America*

#7 Popped If you have arrvied at this list and have not given birth yet, you need the full  postpartum kit from popped! Pro tip- buy this product on amazon for faster shipping and better sales this BCFM!

#8 The Lila Birth Gown (As seen on Shark Tank!)

The Lila Birth Gown is soft, luxurious, and designed to make you feel empowered during labor and recovery. It’s functional, beautiful, and doubles as postpartum loungewear.

“I birthed in my LILA gown and wore it postpartum—it reminded me how amazing my body is.”

 Available from Swaddelini

Get yours now from swaddelini!  

#9 Postpartum resources 

The transition to motherhood can be beautiful and overwhelming. The First Forty Days is an essential guide to recovery, nourishment, and rest in your fourth trimester.

Add it to your Swaddelini order for an easy bundle checkout.

#9 The Adult Swaddle: Body Compression Sock

Meet the Body Compression Sock, also known as the “adult swaddle.” It’s the only sensory sack on the market with gentle passive compression for calm, comfort, and deep rest.

Perfect for sensory-sensitive adults, travel, or matching your baby in family photos.

 Made in America 🇺🇸
Great holiday gift“Bought it as a joke, use it every night.” ~Jacob F. 

10. Stork Exchange

Fresh take on the eComm marketplace offering NEW baby gear from favorite brands at discounted prices. Up to 70% off UPPAbaby, Bugaboo, Cybex, Zoe, Frida, Ubbi and more. It’s all overstock/open-box products that are checked thoroughly by their team.

Discount: 15% off $100+

Code: SAVEBIG

Dates: 11/26 – 12/1

11. Baby’s Brew

 The original portable, battery-powered bottle warmer that heats breastmilk, formula, or water on the go. The BCFM must have for busy moms!

Black Friday Discount: 30% off Bundles; 25% off warmers

Dates: 11/28 – 11/30

Cyber Monday Discount: 25% off sitewide

Date: 12/1

Le Lolo

About: From postpartum essentials to beautifully-curated gift boxes, Le Lolo products were designed to make the motherhood journey a little easier, a lot more joyful, and totally you.

Black Friday Discount: 25% off sitewide (gift cards not included); 11/26 – 11/28

Small Business Saturday: Free BF reminder scrunchie and lactation roller with purchase of $50+; 11/29

Cyber Monday Discount: 30% off gift cards; 12/1

11. Figgy

Figgy is more than a play couch- it's the high-performance, stain defeating, ultra-fun modular, Velcro play couch, made for kids by kids (at heart).

Take 10% off with code: swaddelini

Bonus: How to Get the Best BCFM Baby Deals

Join brand newsletters for early-bird discounts

Stack registry perks with BCFM promo codes

Buy Made-in-America baby products that last

Prioritize essentials: swaddles, bottles, milk storage, postpartum care